Asustek Turns Sights To Online Smartphone Sales Inward Southeast Asia
Taipei, June 29 (CNA) Taiwan's Asustek Computer Inc. is scheduled to opened upward its official online shop inwards Singapore on July vii every bit the company's root pace inwards expanding its online sales network of the low-cost ZenFone smartphone into Southeast Asian markets.
Further, the PC vendor volition opened upward its e-commerce website inwards Hong Kong inwards belatedly August or early on September, said Michael Huang, full general director of the Taiwan branch of Singapore-based e-commerce grouping Uitox Corp., which teamed upward amongst Asustek inwards Apr this twelvemonth to sell ZenFone models online inwards Taiwan.
By the cease of this year, Asustek plans to launch its official online smartphone sales service amongst Uitox inwards to a greater extent than Southeast Asian markets, including Malaysia, Indonesia, Thailand, the Philippines too Vietnam, Huang told reporters terminal calendar week when he attended an e-commerce forum inwards Taipei organized past times Facebook Inc.
Asustek officials acknowledge to beingness surprised past times the better-than-expected results of its online smartphone sales, which accounted for to a greater extent than than thirty per centum of Asustek's full smartphone sales majority inwards Taiwan inwards April, Huang said.
The Taiwanese estimator maker is targeting a higher ratio of online smartphone sales inwards July for its domicile market, too has determined to brand inroads into the fast-growing e-commerce marketplace position inwards Southeast Asia, inwards partnership amongst Uitox, he added.
The ZenFone models, priced every bit depression every bit US$99, were unveiled inwards Jan this twelvemonth every bit Asustek's response to Chinese handset maker Xiaomi Corp.'s affordable Hongmi series
The ZenFone serial has hitting retailers' shop shelves inwards Taiwan, China, Malaysia, Singapore, Indonesia, Vietnam too Thailand, too is scheduled to become on sale inwards India, Russian Federation too Brazil inwards belatedly 2nd quarter, according to Asustek.
Asustek CEO Jerry Shen told a media briefing on June 2 at the Computex Taipei estimator merchandise exhibit that the fellowship was working amongst its suppliers to double ZenFone shipments from 500,000 inwards May to i one 1000 one thousand units inwards June, too it volition hold that grade until at to the lowest degree the 4th quarter of 2014.
Asustek forecast at an investor conference on May vii that it would sell v i 1000 one thousand to 10 i 1000 one thousand smartphones this twelvemonth to boost its 2014 revenues.
(By Jeffrey Wu)
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