Asustek Enters Thai Smartphone Marketplace
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| Newly appointed solid reason managing director Jeff Lo |
Competition betwixt smartphone makers inwards Thailand is heating upwardly every bit novel Asian handset companies brand inroads into the promising mobile computing marketplace to see a pregnant marketplace share.
AsusTek Computer Inc, a Taiwanese figurer maker, plans to pass US$4 1000000 to promote the unloosen of its kickoff smartphone inwards the Thai market. "We aim to convey a 10% portion inwards the local smartphone marketplace this year, making us a top-five player," said Jeff Lo, newly appointed solid reason managing director of AsusTek Computer (Thailand).
The confine onto the smartphone bandwagon is to create a novel revenue flow as well as offset a sudden revenue turn down from figurer sales.
Thailand's smartphone marketplace is expected to convey skyrocketing increase this twelvemonth alongside sales of 14-20 1000000 units thank you lot to heavy 3G migration promotional campaigns from mobile operators.
To capitalise on demand, Mr Lo said AsusTek volition innovate a amount arrive at of smartphone models inwards Thailand this year, starting from May.
The companionship yesterday launched its kickoff 3 Zenfone models, featuring four-, five- as well as six-inch displays priced at 2,990, 5,990 as well as 8,990 baht, respectively. Target users are 18-35 years old.
Source: http://www.bangkokpost.com/business/news/406127/asustek-enters-thai-smartphone-market
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