Three Asus Zenfone Models Hitting Taiwan Stores On Tuesday
TAIPEI, Taiwan -- Asustek (華碩電腦) today volition launch a trio of the Intel-powered ZenFone 4-6 inward Taipei, although the target marketplace volition endure China in addition to the straight off competition volition endure mainland-based ascent smartphone star Xiaomi Technology.
According to local reports, high-ranking executives of Chunghwa Telecom (中華電信), Taiwan Mobile (台灣大哥大) in addition to Far EasTone (遠傳) volition seem at the production launch for ZenFones, showing back upward for the personal figurer maker.Pricing for the local marketplace has soundless non been revealed.
Unveiled inward Jan at the Consumer Electronics Show (CES) inward Las Vegas, Asustek's 3 novel ZenFone models get-go at only US$99 in addition to come upward inward covert sizes of 4-6 inches to target mainstream buyers.
The Zenfone four was announced at US$99 for a 4-inch display in addition to an Intel Atom Z2520 1.2GHz dual-core processor, spell the ZenFone five volition larn for US$149 for its 5-inch IPS panel with a resolution of 1280x720, a dual-core processor in addition to an 8-megapixel camera.
The relatively higher-end ZenFone half dozen starts at US$199 in addition to sports an advanced 6-inch affect covert in addition to 13-megapixel camera, the companionship announced.
Despite the affordable cost of its novel models, smartphones await probable to stay a drag on Asustek's trouble concern this yr equally the PC vendor struggles to accomplish its break-even shipment scale of five 1000000 units alongside tearing competition, according to a recent written report past times CLSA Ltd.
The Hong Kong-based brokerage forecast Asustek volition send 3 1000000 smartphones inward 2014 with lingering losses in addition to an operating margin of minus seven percent. It gave the stock an “outperform” rating in addition to develop a toll target of NT$324.
By Kathryn Chiu, The China Post
April 8, 2014, 12:15 am TWN
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