China Market: Asustek Braces For Potent Smartphone Competition
Asustek Computer's innovation to boost sales of its novel ZenFone serial smartphones inwards Red People's Republic of China alongside depression prices could encounter potent contest from local brands including Huawei, TCL, Xiaomi Technology together with ZTE, according to manufacture sources.
Asustek volition maiden off marketing its ZenFone smartphones inwards Taiwan on Apr 8 together with inwards Red People's Republic of China on Apr 11. The 5-inch ZenFone volition travel available for the equivalent of US$149 unlocked together with 6-inch models at US$199.
The 4-inch ZenFone, which volition travel priced at US$99, volition travel delayed to May, the sources noted.
Asustek has teamed upwards alongside e-commerce operator Uitox to shape an e-commerce company, Asus Digital International (ADI), to strengthen its marketing online.
Huawei has lately launched a novel 5.5-inch smartphone, the Honor 3X, which is powered past times an 8-core processor priced at CNY998 (US$161). Pre-sale orders for the Honor 3X reportedly induce got exceeded 10 1000000 units, revealed the sources.
Additionally, Huawei has too launched a to a greater extent than competitive model, the Honor 3C, which is available for CNY798.
Other vendors, including TCL, Xiaomi together with ZTE, are expected to launch comparable models to induce got on the Honor X3, Honor 3C together with Asustek's ZenFone, said the sources.
Monica Chen, Taipei; Steve Shen, DIGITIMES
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